Bangladesh Sees 22.3% Surge in Social Media Usage in 2024, with Facebook in the Lead

Social media use in Bangladesh has expanded significantly over the past year, with active users growing by 9.7 million from January 2023 to January 2024, according to DataReportal. This 22.3% increase has raised the total number of active social media accounts to 52.9 million as of early 2024. These figures underscore the deepening role of social platforms in daily life across Bangladesh. However, analysts advise caution when comparing these numbers to previous years, as recent adjustments in data collection methods could affect direct comparisons.